Managing Quality Customer Service

Delivering quality customer service is vital to ensure both repeat business and client satisfaction. This training course is targeted to business professionals who want to make a significant contribution to their company's image and profits. The course focuses on understanding the needs and wants of the targeted customer, and examining what makes customer service exceptional.
Competitive Advantage Through Innovative Marketing

In today's rapidly-changing world, innovation is a strategic imperative for both new and established businesses to survive and prosper. It is critical that managers and owners understand the complex relationships between creativity, innovation and technology and their impact on marketing. This course introduces participants to the fundamental ideas of the entrepreneurial management approach, and explores how both creativity and technology are key components of innovation. We focus on the strategic management of these three elements in the business environment, and discuss why they are key drivers to competitive advantage.